Ron guided our cabinet members and high-level administrators through a thoughtful and well-purposed presentation. As a result, the president and cabinet made a commitment to a complete website renovation and communications restructure.
With three nationally-renowned arts conservatories, a school of art and design, innovative media programs, a college of liberal arts and sciences, a world-class museum of modern art and a regional performing arts center all sharing a single campus, Purchase College produces a flood of creative assets.
With POSTMKTG’s guidance, Purchase was able to take stock, set a budget, evaluate partners and take on the challenge of building a digital communications platform that exposed and promoted the people and events that make the institution so unique.
The new, fully-crowdsourced Purchase College website is the result of a three-year-plus team effort, where POSTMKTG served as an expert consultant on strategy, branding, budgeting, RFP development, vendor selection, concept, design and key creative development.
- Communications audit and brand review
- Best practices for crowdsourcing, event marketing and email
- Content marketing strategy
- Website development strategy
- Web trends
- Vendor selection
- Concept and design oversight
- Key creative and copy