A YEAR-END COLLABORATION CELEBRATION
2025 was quite a year, right? Especially for human service groups, private schools, historic museums, membership organizations, and other empathetic businesses and nonprofits. Federal funding cuts, enrollment hurdles, a bumpy economy, and, well, you name it.
However, despite the numerous challenges, our partners emerged from 2025 stronger, more confident, and more determined.
This broad success demonstrates the power of the communications model long fostered by POSTMKTG, the tight collaboration between in-house resources, professional agency services, and freelance specialists.
Working cooperatively and openly, respecting everyone’s contributions to the creative process, and sharing credit, builds trust. And trust is key. Because with it, novel situations are new opportunities, and solutions to even the knottiest challenges are never more than one brainstorming call away.
2025 CLIENT ACCOMPLISHMENTS
NEXTSTEP FCU
Rebranded by POSTMKTG and relaunched in 2024, NextStep was well-positioned to meet the monster that emerged from the merger of two of New York State’s largest credit unions and will enter 2026 secure and ready to grow.
REGIONAL FOOD BANK
Few nonprofits have faced the challenges the Regional Food Bank has so effectively met over the last half-decade. A client from our founding in 2012, in 2025, The Regional Food Bank knew it could lean on us as it worked to mitigate a national funding crisis, with a website ready to ramp when the latest storm hit.
FEEDING NEW YORK STATE
Responding to a man-made food crisis, long-term POSTMKTG partner Feeding New York State was able to quickly focus its resources, help coordinate distribution, and advocate on behalf of its member food banks.
CBA
What can we say? Christian Brothers Academy, a private all-boys 5-12, benefited from another year of record-breaking fundraising and promotion, powering new facilities, educational resources, a spectacular dome rising impressively from the campus, and full enrollment.
AHN
5 years into our partnership, in 2025, Albany’s other private single-gender institution, Academy of the Holy Names, newly confident in its branding, launched a visionary capital campaign and is looking forward to growth in awareness, enrollment, and support.
BCNI
A new client in 2025, BCNI (Better Community Neighborhoods, Inc.), a housing support nonprofit in Schenectady, New York, accelerated from 0 to 60 in just a few months, launching a new brand, new website, new collateral materials, and new marketing initiatives to “overwhelmingly positive feedback.”
THE COLLEGE EXPERIENCE AND CAREERNEXT
Facing strong economic and political headwinds, The College Experience, a residential program from young adults with intellectual disabilities, and CareerNext, a college support program for students with Autism or other executive function disabilities, deploying an innovative media strategy, successfully reached beyond their traditional geographic bounds to welcome new prospects.
HISTORIC CHERRY HILL
Historic Cherry Hill was, until 2025, something of a hidden treasure. POSTMKTG helped the venerable institution put on full display its remarkable collection via a client-manageable promotions platform.
ALBANY LEADERSHIP CHARTER SCHOOL FOR GIRLS
Another new client in 2025, our relationship with ALCS continues our decade-long support of Albany’s alternative public schools, a history that includes service to Henry Johnson Charter School, Green Tech Charter High School, KIPP Albany Community Charter Schools, and Albany Community Charter School.
CENTRAL PARK ROSE GARDEN
In the middle of a busy day, week, month, year … it’s good to take time to smell the roses. When approached by the good keepers of Schenectady Central Park Rose Garden, POSTMKTG literally paused, reoriented our planned route, took a 2-block detour, and found ourselves restored and ready to help.
COMMON VISION
Building, literally, on our history of serving businesses in construction management and home improvement, Connecticut-based Common Vision asked POSTMKTG to take its aging website down to the studs and start over. Once engaged, it was clear to us why Common Vision has been so successful. We have rarely encountered such a kind, respectful, and trusting group.