A new interface for a historic nrand
A New Interface for a Historic Brand OPPORTUNITY For too many brands, a website is still a brochure or an ad – a collection of headlines and pictures trying to explain a company instead of facilitating a sale. But your website visitors don’t need an explanation. They haven’t just ‘lucked’ upon your website. They’ve come with intent. Your website needs to simply confirm that the visitor has arrived at the right place, and then make it as easy as possible for the visitor to do what she or he wants. SOLUTION POSTMKTG’s priorities for The Merriam Agency, a 124-year old ...