The College Experience

OPPORTUNITY

Parents of young adults with developmental disabilities worry about one thing – will their sons or daughters ever be able to live independently? An impending exit from high school brings into strong relief the gap between remedial skills and those necessary to live in an apartment, pay bills, do laundry, work and find community.

The College Experience, a partnership between Living Resources and The College of Saint Rose, fills that gap by providing basic living skills training, cohort support, mentorships, internships and college-to-work transition services. But most critically, as the name implies, it offers young adults with developmental disabilities the chance to learn, grow, even goof around, just like their siblings and peers, in a college environment.

SOLUTION

As no one tells the story better than the students experiencing it, POSTMKTG coordinated with Living Resources to create a marketing platform that makes it easy for staff and students to tell the remarkable, compelling and true stories of student success.

RESULTS

The College Experience is now attracting new students from across the country and as far away as Africa. Building on this success, Living Resources is building a new program, CareerNext, now offered at two SUNY campuses. CareerNext is a program for students who are intellectually capable of taking college courses but who need organizational and life skills support.

  • Research and strategy
  • Targeting and positioning
  • Branding, logo, tagline
  • Strategic marketing plan
  • Website development, including lead capture, analytics and digital marketing integration
  • Content marketing, direct marketing and event support
  • Donation management