NextStep: for all the adventures ahead

On March 2023, School Systems Federal Credit Union’s CEO, Joseph Willy, unveiled NextStep, a major upgrade to the institution’s legacy brand.

This project is an excellent example of the advantages small and medium size businesses now have relative to their larger and more bureaucratic competitors.

In just 10 months, with just 3 people on the brand side and 3 people on the agency side, SSFCU and POSTMKTG undertook a step-by-step process that resulted in a new name, logo, tagline, social mission, website, signage, app, forms, everything. The team gained board approval, twice, developed and executed a pre-launch in-house campaign, executed a brand launch membership event (with all its accompanying tchotchkes), and developed a media and creative strategy for a public introduction this summer.

Following a soft introduction over the next 6 weeks, SSFCU will complete its conversion to NextStep by May 1, 2023.

We look forward to a long partnership and all the adventures ahead.