The answer is Albany Med

Albany Medical Center is northeastern New York’s only academic health sciences center. It is a large institution with a national reputation. One might even say an intimidating reputation.

Ahead of a planned opening of four specialty outreach offices north and south of the institution’s central city complex, Albany Medical Center hired POSTMKTG to explore potential marketing strategies.

  • Integrated marketing strategy
  • New naming convention
  • Updated logo standards
  • Creative strategy
  • Media mix recommendations
  • 2 new advertising campaigns

Specialist Center Radio :30 Specialist Center Radio :30.