School Systems Federal Credit Union Rebranding: Cleared for Takeoff!

TONIGHT’S THE NIGHT: After 5 months work, and with gifts lined up and ready to walk out the door, School Systems Federal Credit Union will unveil its new brand at its March 16, 2023 annual member meeting in Troy, New York. We could not be more excited.

And this is only the first step. Just wait till you see what’s coming next!

UPDATE #1: With unanimous board approval, School Systems Federal Credit Union has adopted a strategy that will lead very shortly to a new name, new logo and tagline, new website, new product focus and a new, highly-targeted marketing strategy.

Not bad for 2 month’s work! Rollout begins first quarter 2023.

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POSTMKTG is proud to welcome our newest full service client, School Systems Federal Credit Union.

Founded in 1954, the Capital Region-based credit union sees significant opportunities for growth under its charter. Though the details of our engagement are still under wraps, over the next few months you can expect big changes in how the brand presents itself, serves existing customers, engages new customers, promotes its community involvement and demonstrates the unique value of the smart and reassuring solutions only a member-focused credit union can offer.

School Systems FCU was attracted to POSTMKTG for our unmatched ability to deliver national level branding in combination with best practice web design and targeted digital and traditional media to small and medium sized business, educational institutions and nonprofits.