• University at Albany School of Business Marketing Website

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  • University at Albany Branding

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In anticipation of the launch of its expanded MBA program in the fall of 2015, the University at Albany School of Business hired POSTMKTG to lead an advisory group though a strategic branding process.

In just 4 short months, working with a small team of insiders, POSTMKTG delivered a full branding program, including a breakthrough positioning theme, “Meet Your Future,” as well as new graphic standards and launch campaign recommendations.

Subsequently, the School of Business is worked with POSTMKTG to develop the University’s first true marketing site. Cheekily labeled an “oversight” (in reference to the relationship to the University’s master site), the marketing site, which is built in WordPress, gives the School of Business a hands-on tool for generating search traffic, converting prospects and driving enrollment.

Ron has great ideas and he is also open to other people’s thoughts and ideas. He is an effective leader, flexible enough to be a real pleasure to work with.

Hany Shawky
Hany Shawky
Associate Dean for Academic Programs, University at Albany
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