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The web, digital, search and social have leveled the playing field.

Businesses and institutions of any size can now compete on an equal footing with any brand, anywhere. Regional manufacturers can go head-to-head with multinationals. Nonprofits can expand their support base far beyond the local community. And start-ups, consultancies and professional service organizations of all sorts can established themselves as specialists and thought-leaders, and grow wildly from there.

POSTMKTG can help you understand this new marketing landscape and start taking advantage of it. We have the experience, skills and proven step-by-step processes to swiftly re-position your brand, rebuild your web presence and start ramping up interactions and sales.

Just see what our clients have to say.

Strategy, branding, web, digital media, PR.
and some advertising too.
Give us a call (or have us call you).

518 729-7206

Schedule a Call

Research and Strategy

If you are new to POSTMKTG, this is likely where we will start. Research and strategy. Fancy terms for getting to know you, empathizing with your needs, digging into the opportunity, developing ideas and setting a plan for production.

Applying the principles of design thinking, POSTMKTG helps clients identify, select and visualize opportunities. We have a simple step-by-step process that has helped dozens of clients turn years of frustration into brandable and promotable products and services in just a few short weeks.

First steps include:

  • Research, Competitive Review and Insights
  • Segmentation, Targeting and Positioning
  • Ideation and Visualization

Branding, Media and Creative

What makes POSTMKTG unique is our ability to deliver strategy and branding tightly tied to creative ideation, design and digital platform development. Whether we work as short-term branding and marketing consultants, as we have with Purchase College, The Lally School at RPI and the Alliance for Positive Health, or long-term full-service marketing partners, as we do for UST, Table Rock Infrastructure Partners and Christian Brothers Academy, the fact that we understand the the modern mediascape so well ensures that our solutions will be both more forward thinking and more effective.

Our strategic branding program includes:

  • Product or Service Specialization
  • Brand Story, Tag Line and Key Copy
  • Communications Platform and Media Strategy
  • Asset Review
  • Logo and Graphic Standards
  • Kick-off Creative
  • We have been working with Ron and his team for some time now. POSTMKTG has brought clarity to our marketing and sales efforts, helped us restructure and focus our website, guided us in targeting our white papers and acted as a sounding board during the development of new products and initiatives. I would recommend them without reservation.

    Dr. Robert Degeneff
    President of Utility Systems, Inc.
  • Ron guided our cabinet members and high-level administrators through a thoughtful and well-purposed presentation. As a result, the president and cabinet made a commitment to a complete website renovation and communications restructure.

    Sandy Dylak
    Sandy Dylak
    Director, Communications & Creative Services at Purchase College, SUNY
  • Ron has great ideas and he is also open to other people’s thoughts and ideas. He is an effective leader, flexible enough to be a real pleasure to work with.

    Hany Shawky
    Hany Shawky
    Associate Dean for Academic Programs, University at Albany
  • Ron is a master facilitator who helped us create in a short time a new name and new logo for our 30 year old non-profit. He “got us” right away, did his research and was able to quickly identify what we were looking for. He brought a large diverse group together, while assuring that all participants felt heard and valued. I highly recommend POSTMKTG for rebranding and marketing efforts!

    Michele McClave
    Michele McClave
    Executive Director, AIDS Council of Northeastern New York
  • POSTMKTG did a terrific job steering us through the process of sharpening our message and clarifying our brand.

    Thomas M. Begley
    Dean, Lally School of Management at Rensselaer
  • Ron helped us develop an excellent social media and marketing campaign. I highly recommend his services. He’s easy to work with and has great insight and ideas.

    Neal Currie
    Executive Director, Albany Community Charter School
  • Ron’s vast knowledge and expertise guided us through the process of developing a Capital Campaign Website. He had such a terrific ability to capture the spirit and essence of CBA that our relationship has grown to involve him in all the important aspects of our marketing program.

    Colleen Ward
    Colleen Ward
    Director of Institutional Advancement, Christian Brothers Academy
  • We had been wandering around in the wilderness on the branding and messaging front.

    POSTMKTG sat us down, drew everything we knew out of us, and turned it right into who we actually are and what we actually sell. Everything from our new name to our new web site, how we talk to how we mail, POSTMKTG overhauled us in short and easy order.

    The results were spot on in the first drafts.

    Megan Matson
    Partner, Table Rock
  • At Unilux, we manufacture industrial boilers for critical use facilities. We depend on professionals to get what we do and deliver. POSTMKTG attacked our project, showed us how to take better advantage of digital marketing, and quickly delivered a new conversion-focused website and a tagline our customers understand and respect.

    Bravo!

    Larry Farrelly
    President, Unilux Advanced Manufacturing

Website Development

We develop websites in WordPress (almost exclusively).

For those who don’t know, WordPress is an open-source web development platform. Literally thousands of developers and designers are at work every day extending the platform’s capabilities.

With WordPress, we create beautiful websites that are easy to manage, update and extend. A few recent examples include:

Direct Marketing and Campaign Management

For most B2B, education and professional service brands, marketing has moved permanently from wasteful broadcast to targeted outreach. However, while media costs have plummeted, complexity has increased dramatically. POSTMKTG helps clients develop and implement manageable programs designed to identify named prospects, work those prospects and convert them into customers, donors, partners and advocates.

It’s time to get that idea out of your head
and into the market.
Give us a call (or have us call you).

518 729-7206

Schedule a Call

Advertising and Public Relations

Television, radio, print, outdoor and printed collateral still have a role to play. In the digital world, it’s a secondary role for sure. But it’s a role we take on and play very seriously, when appropriate.

Regrading public relations, for some clients its a simple matter of making sure there is a steady stream of relevant content published on platforms Google indexes. SEO and all that. But for other clients, especially those that engage with hot-button issues and important social causes, public relations can tap an almost infinite well of promotional energy.

POSTMKTG coordinates the efforts of in-house thought leaders and product specialists to maximize the potential of public relations.