Even if you are only very casually acquainted with our company, you most certainly know that our principal and founder, Ronald Ladouceur, is an old-sign-ghost-sign-history-of-advertising nut. So, when offered the chance to join the board of directors of the Society for Commercial Archeology, the oldest national organization devoted to the buildings, artifacts, structures, signs and symbols of the 20th-century commercial landscape, we knew he’d not only say yes, he’d throw the resources of the entire organization at the task of improving the nonprofit’s branding, marketing and website.

Over about a month-and-a-half, Ron swept in, performed the lightning version of POSTMKTG’s strategic branding process, redesigned and recoded the website (with the help of his team, on the clock but unbillable, as we often reminded him), revved up the organization’s promotions and marketing plan.