Feeding NYS: On a Mission to End Hunger in New York State

PROBLEM

With coordinating support from Feeding New York State (Feeding NYS), New York’s food banks responded with remarkable speed to the coronavirus pandemic and the economic fallout that followed. During the emergency, the demand for emergency food increased by 58%. Feeding NYS hoped to use the heightened awareness of food insecurity to make a long-term difference.

SOLUTION

Feeding NYS turned to POSTMTKG to guide its rebranding and reintroduction to the market through a coordinated web development, social media and public relations strategy.

Just 3 months from project start, Feeding NYS launched a bold and dramatic update to its brand, including a new website that challenged New York government officials, foundations, philanthropists and individuals to join it on a mission to “End Hunger in New York State!”

Conceived, designed and developed by POSTMKTG, the new Feeding NYS website it built to drive engagement and action. The site greatly simplifies the process for farmers and food processors to participate in state-funded programs while serving as a dashboard for awareness, petitioning drives, data analysis and much more.

RESULTS

The results have been nothing less than amazing! Fueled by $25 million in funding provided through the new Nourish NY initiative, combined with an additional $5.5 million in additional fund from New York State, Feeding America, private foundations and individuals, Feeding NYS has positioned itself as a central resource of information and a powerful voice for change.