Uneeda Biscuit was the first product of the National Biscuit Company (NBC, now Nabisco). In 1899, the company’s board took the unheard of step of budgeting $7,000,000 toward its promotion. Thousands of monumental Uneeda-branded brick-face signs were painted on buildings across the United States in the first decade of the twentieth century. Many survive.
Better than advertising! POSTMKTG just launched a fully crowdsourced web app for Capital Region BOCES that promotes enhanced classroom experiences by simplifying the process of finding and hiring artists.
In addition to his duties as POSTMKTG’s principal and founder, Ronald Ladouceur teaches branding and marketing at the University at Albany. This interview is one in a series the university produced as part of its self-promotional efforts.
With creative, design, web and promotional support from POSTMKTG, CBA pulled off a perfectly coordinated giving day on May 15, 2018. When the tally was taken, #BronationDay raised $107,692 in just 16 hours.
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
We are pleased to announce that Katie O’Loughlin has joined POSTMKTG in the position of Creative Account Executive.
With high-value content and a smart digital strategy, regional manufacturers can now compete directly with industrial giants.
But creating high-value content is no easy task.
Unilux Advanced Manufacturing puts a lie to the idea that nobody makes anything in America anymore. POSTMKTG helped Unilux to revamp its brand architecture, revise its graphic standards, completely overhaul its website, build-out its digital platform and implement a comprehensive marketing program.
Albany Community Charter School is a family. But with a longer learning day and longer school year, and a high percentage of students from economically disadvantaged households, teaching at ACCS requires a special level of commitment.
This recent video by POSTMKTG explains why some take on the challenge.
It was all hands on deck this week as the POSTMKTG team worked with San Francisco-based Table Rock Infrastructure Partners on the launch of its new brand and website. Though courted by several heavy-hitters in its home city, the five year-old company put its trust in us to make their case.