Alliance for Positive Health Logo
Alliance for Positive Health Video
Alliance for Positive Health

For 30 years, people throughout the eastern half of New York State depended on the AIDS Council of Northeastern New York to provide essential testing, counseling and support services.

And all involved – clients, staff, board and donors – grew very emotionally attached to the organization. So, when leadership decided the time had come to change the organization’s name, they knew they had to approach the project with great sensitivity.

The AIDS Council turned to POSTMKTG to work with a large in-house team to rename, reposition and relaunch its brand. The goal was to maintain equity while broadening the base of support.

To honor its history while promoting its expanded mission, on January 2, 2015, the AIDS Council of Northeastern New York changed its name to the Alliance for Positive Health.

In addition to a new logo, graphic standards and initial marketing ideas, POSTMKTG produced a brand launch video, which premiered on the big screen at the 2014 Beaujolais Nouveau Wine Celebration.

  • Ron is a master facilitator who helped us create in a short time a new name and new logo for our 30 year old non-profit. He “got us” right away, did his research and was able to quickly identify what we were looking for. He brought a large diverse group together, while assuring that all participants felt heard and valued. I highly recommend POSTMKTG for rebranding and marketing efforts!

    Michele McClave
    Michele McClave
    Executive Director, AIDS Council of Northeastern New York
  • Competitive review
  • Targeting and positioning
  • Naming
  • Logo design
  • Website best practices
  • Brand launch strategy
  • Creative development, design and graphic standards
  • Video production
  • Public relations