With the right branding and digital strategy, many businesses can now launch and promote products and services without spending more than a fraction of their marketing budgets on old-fashioned paid media.

POSTMKTG helps clients in manufacturing, education and professional services discover and implement effective post-paid-media marketing solutions. From branding and product design, to website and digital platform development, to direct digital marketing, to public relations and social engagement, we help clients implement communications strategies that generate immediate results and drive long-term business growth and evolution.

Research and Strategy

If you are new to POSTMKTG, you will probably enter here.

Applying the principles of design thinking, POSTMKTG helps clients identify, select and visualize opportunities. We have a simple 8-step process that has helped dozens of clients turn years of frustration into brandable and promotable products and services in just a few short weeks.

Branding, Media and Creative

What makes POSTMKTG unique is our ability to deliver strategy and branding tightly tied to creative ideation, design and digital platform development. Whether we work as short-term branding and marketing consultants, as we have with Purchase College, The Lally School at RPI and the Alliance for Positive Health, or long-term full-service marketing partners, as we do for UST, Table Rock Infrastructure Partners and Christian Brothers Academy, the fact that we understand the the modern mediascape so well ensures that our solutions will be both more forward thinking and more effective.

Our strategic branding program includes:

  • Research, Competitive Review and Insights
  • Ideation and Visualization
  • Segmentation, Targeting and Positioning
  • Story
  • Identity
  • Media Strategy
  • Creative Strategy
  • We have been working with Ron and his team for some time now. POSTMKTG has brought clarity to our marketing and sales efforts, helped us restructure and focus our website, guided us in targeting our white papers and acted as a sounding board during the development of new products and initiatives. I would recommend them without reservation.

    Dr. Robert Degeneff
    President of Utility Systems, Inc.
  • Ron guided our cabinet members and high-level administrators through a thoughtful and well-purposed presentation. As a result, the president and cabinet made a commitment to a complete website renovation and communications restructure.

    Sandy Dylak
    Sandy Dylak
    Director, Communications & Creative Services at Purchase College, SUNY
  • Ron has great ideas and he is also open to other people’s thoughts and ideas. He is an effective leader, flexible enough to be a real pleasure to work with.

    Hany Shawky
    Hany Shawky
    Associate Dean for Academic Programs, University at Albany
  • Ron is a master facilitator who helped us create in a short time a new name and new logo for our 30 year old non-profit. He “got us” right away, did his research and was able to quickly identify what we were looking for. He brought a large diverse group together, while assuring that all participants felt heard and valued. I highly recommend POSTMKTG for rebranding and marketing efforts!

    Michele McClave
    Michele McClave
    Executive Director, AIDS Council of Northeastern New York
  • POSTMKTG did a terrific job steering us through the process of sharpening our message and clarifying our brand.

    Thomas M. Begley
    Dean, Lally School of Management at Rensselaer
  • Ron helped us develop an excellent social media and marketing campaign. I highly recommend his services. He’s easy to work with and has great insight and ideas.

    Neal Currie
    Executive Director, Albany Community Charter School
  • Ron’s vast knowledge and expertise guided us through the process of developing a Capital Campaign Website. He had such a terrific ability to capture the spirit and essence of CBA that our relationship has grown to involve him in all the important aspects of our marketing program.

    Colleen Ward
    Colleen Ward
    Director of Institutional Advancement, Christian Brothers Academy
  • We had been wandering around in the wilderness on the branding and messaging front.

    POSTMKTG sat us down, drew everything we knew out of us, and turned it right into who we actually are and what we actually sell. Everything from our new name to our new web site, how we talk to how we mail, POSTMKTG overhauled us in short and easy order.

    The results were spot on in the first drafts.

    Megan Matson

Website Development

We develop websites in WordPress (almost exclusively).

For those who don’t know, WordPress is an open-source web development platform. Literally thousands of developers and designers are at work every day extending the platform’s capabilities.

With WordPress, we create beautiful websites that are easy to manage, update and extend. A few recent examples include:

Direct Marketing and Campaign Management

For most B2B, education and nonprofit brands, marketing has moved permanently from wasteful broadcast to targeted outreach. However, while media costs have plummeted, complexity has increased dramatically. POSTMKTG helps clients develop and implement manageable programs designed to identify named prospects, work those prospects and convert them into customers, donors, partners and advocates.

Advertising and Public Relations

Though we’ve been known to say, “advertising is for bureaucrats,” when appropriate, we do it. And do it well. Television, radio, print, outdoor, digital ads and all the rest.

Regrading public relations, for some clients its a simple matter of making sure there is a steady stream of relevant content published on platforms Google indexes. SEO and all that. But for other clients, especially those that engage with hot-button issues and important social causes, public relations can tap an almost infinite well of promotional energy.

POSTMKTG coordinates the efforts of in-house thought leaders and product specialists to maximize the potential of public relations.