N. Salina St. (Rt. 11) in Syracuse features ghost sign after ghost sign. While a few have been “restored,” or wrecked if you are a purist, the overall effect in this case is pretty positive. Several blocks of history, with the restorations helping the casual stroller take notice of the originals.

Of note: Ceresota Flour, one of the first agency-created brands. Uneeda Biscuit, though recently restored, its original paint is already reasserting itself. Day Motor Co. Inc., in both original and repainted condition, which offers a nice contrast. And barely legible Mail Pouch Tobacco, which along with Coca-Cola, Uneeda and Ceresota, was a ubiquitous feature of the American urban landscape in the first decades of the twentieth century.

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