Parents of a young adult with developmental disabilities worry about one thing – will their son or daughter ever be able to live independently? An impending exit from high school brings into strong relief the gap between remedial skills and those necessary to live in an apartment, pay bills, do laundry, work and find community.
The College Experience, a partnership between Living Resources and The College of Saint Rose, fills that gap by providing critical living skills, peer support, mentorships, internships and college-to-work transition services.
But most critically, as the name implies, it provides young adults with developmental disabilities to learn, grow, even goof around, just like their siblings and peers, in a college environment.
After a proof-of-concept phase, Living Resources asked POSTMKTG to professionalize, promote and package The College Experience, both to attract new students and attract new college hosting partners.
As no one tells the story better than the students experiencing it, POSTMKTG coordinated with Living Resources to create a marketing platform that makes it easy for staff and students to tell the remarkable, compelling and true stories of student struggles and success.
It’s a crowdsources content marketing strategy with strong digital support. And it works.
The College Experience has now graduated 70 individuals, and is attracting new students from much greater radius. It attractive, easy-to-manage, more task-oriented website has both greatly increased conversions and provided a toolset that staff and students to tell their stories.
POSTMKTG provides ongoing strategy, design, digital marketing, analytics, and dare we say, emotional support to the talented professionals at the heart of this amazing program.
- Competitive review and presentation of findings
- Targeting and positioning
- Branding, logo, tagline
- Strategic marketing plan
- Website development, including lead capture, analytics and digital marketing integration
- Content marketing, direct marketing and event support
- Donor awareness and promotions