Purchase College Web

Purchase College is live. And we could not be prouder!

Throughout the three-year development process, POSTMKTG has served as an expert consultant for this arts-centric SUNY through strategy, RFP, vendor selection, design and key creative development. Our goal from the start was to empower the in-house team at Purchase College.

Fading to Modern

At least seven examples of the 100-year old Uneeda Biscuit campaign can be found within 15 miles of our office. The simple, bold sign design is strikingly modern. Which leads to a question: what role did weather play in sculpting our current typographic sensibilities?