With the demolition of Schenectady’s Nicholaus Block, the Capital Region lost one of its last surviving examples of the 100-year old Uneeda Biscuit campaign. Though only a fragment, this “ghost sign” was one of the best preserved Uneeda examples in the country. We thought it a good time to reprise our January 2017 rumination on weather and typography.
Purchase College is live. And we could not be prouder!
Throughout the three-year development process, POSTMKTG has served as an expert consultant for this arts-centric SUNY through strategy, RFP, vendor selection, design and key creative development. Our goal from the start was to empower the in-house team at Purchase College.
We were admittedly surprised to see Coca Cola reprise its 2014 “It’s Beautiful” spot at opening commercial break of the 2017 Super Bowl. Pleased as well.
Though disappearing fast, bits of beautiful roadside advertising from the 1950’s and 1960’s are still out there. And for me, great fun to find and document.
POSTMKTG’s flood-accelerated expansion is well underway.
Today, we broke into the break room and moved the common refrigerator and microwave to the casket elevator down the hall.
Ronald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State University of New York College at Oneonta, as an Alumni of Distinction.
We are pleased to announce that Chelsea Grove has joined POSTMKTG in the new position of Marketing Ecosystem Manager.
This sign was exposed about 3 blocks from my office. What a great piece of history! But how does it connect to the anti-sex movement at the turn of the last century?
During the darkest days of winter, the Romans celebrated Saturnalia. In the middle ages, this orgy was called the Feast of Fools.
Today we call it the Super Bowl.